About Us

Our Story

Joos was born out of necessity. For a few years, I was struggling to feel well physically and did not know why. I only found out when I started working with a holistic nutritionist who changed the way that I ate completely. It was the food I put in my body. I had to stop eating gluten, lactose and sugar. One of the most important components of this new way of eating was juicing in the mornings and evenings. This was going to help me create good bacteria in my stomach as well as stimulate my body to detoxify. After a month, I was feeling like new, my energy levels were incredibly high, my vitality and concentration at my job were superior and even my physical performance had increased. This journey made me realize the profound impact food has on our body and how small changes can create huge differences in the way we feel and experience life. This result was backed up with blood tests before and after the changes.

At the same time, I was struggling with making the juices. It took a lot of time to prepare them and clean up afterwards. After a couple of months, even though I was enjoying all the juicing benefits, I was also frustrated with the amount of time it took to make them. I definitely did not want to stop drinking the juices, but I also did NOT want to spend two hours of my day just preparing a juice. Because of my professional experience in industries, I knew how freeze drying was used in the pharmaceutical industry, but it wasn't until I traveled to Chile that I found freeze dryers were being used to preserve fruits that were going bad. This is when I had this eureka moment, where I realized I could turn vegetable juice into powder using this technology. After a lot of research and experimentation, we have created a company that focuses on creating functional food products that retain much of their nutritional value and properties.

Our main product is 7 different formulas of vegetable juice converted into powder through a technology that retains as much as 90% of their nutritional value. In the process, we have no waste because we are using the whole vegetable to create our juices, and the water that is taken out of the vegetables will be re-utilized in other processes.

All of this beauty is brought to you with  from Edmonton, Alberta, Canada.

Gabriela Touma
nutritional powders joos

Our Mission

Our mission is to elevate your life experience through functional vegetables. It is to make you re-experience what your vitality should be and what our brain power can be when you increase your vegetable intake and when you eat real food. By talking to people, I have realized that we all want to maintain our health and be healthy, but most of us don't realize that the food we are eating is what's causing us discomfort. Our lives are busy and time is in limited supply. We don't have enough of it to cook from scratch or make juices for our kids in the morning. Unfortunately, because of the lack of transparency in the food industry we no longer know what we are putting into our bodies - whether it is actual food or chemicals.

Joos stands for individuals who want to live to their potential and keep the lifestyle they want without compromising your health, making it easier to add the essential macro and micronutrients that you need. We provide honest, powerful, authentic nutritional options to increase vitality, energy and focus while reinforcing the immune system. It is pure nutrients from pure whole natural ingredients. 

After all, we are what we eat.

Behind JOOS

JOOS CEO woman standing while holding a pineapple

Gaby's own journey to wellness is right at the core of our company: we can't reach our potential without nurturing our bodies with the right nutrition.
That's why we've spent the past 3 years researching with the help of doctors, nutritional biochemists and naturopaths to create the most potent and pure blends. We never stop learning, exploring and striving to become better. It is our mission to continue to provide powerful natural products that improve people's lives. 
Gaby has worked her professional career making traceability a reality. She worked with software that's been implemented in cocoa farms to know from which farmer is the cacao coming from, in the same way that's worked into making supply chain more transparent in different industries. All of that work, translated into her company when she started having health issues and decided to venture into creating products that are honest, powerful and convenient.
Her hobbies: Dacing, reading, playing with her nephews
Her favorite sport: Futbol 
Her favourite color: pink and blue
Her favourite food: milanesa